Selling

If you are considering selling your home, the first step is to meet with a REALTOR to discuss setting the right price before listing your home on today’s market. This is critical to getting the most for your home and selling it within your timeframe. When you meet with one of our Lang McLaughry Spera associates you’ll have the satisfaction of knowing that you are working with a team of professionals with experience in your neighborhood.

Prior to the listing appointment, our associates will prepare a Competitive Market Analysis (CMA) for you. This will give you detailed facts about and insight into how much homes like yours are selling for within your community. You may request a CMA at any time by clicking here.

During the listing appointment, your associate will review your home and lot for its distinctive details. He or she will also want to listen to your input on unique features that may not be evident. The associate will also want to know why you chose this particular property to call home. This information will help the associate advertise why this is the right home to prospective buyers.

Marketing Your Home or Land:

Lang McLaughry Spera spends over half a million dollars each year marketing its listings and advertising these listings in several media. Below is a listing of just a few of the many areas in which your listing may be advertised:

Internet:  Lang McLaughry Spera’s award winning website, www.langrealestate.com displays the firm’s listings on several of its pages such as: Featured listings, Property Search, Audio-Visual Tours, Open Houses, and more. 

The company has also contracted with a search engine optimization firm to help increase traffic to its website.  In 2003 Lang McLaughry Spera welcomed just over 400,000 visitors to its website. By 2005 that traffic had increased to over 800,000.

Additional Internet Media:  As a result of our contracts and marketing efforts your listing will also appear on other websites such as www.realtor.com, www.burlingtonfreepress.com, www.homegain.com, www.leadingrealestatecompaniesoftheworld.com and more.

Television:  The Lang McLaughry Spera Sunday Home Show is a 30 minute television show featuring up to 30 current listings along with real estate tips and market conditions. The program runs on WCAX Channel 3 from 11:30 a.m. to 12:00 noon.

Print:  Your listing also may be advertised in various print publications such as the Burlington Free Press, the Real Estate Extra, the Addison Independent, the Saint Albans Messenger or the Buyers Digest, depending on its location.